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Tutorial: Launch a branded content hub

End-to-end walkthrough of building, branding, filling, and publishing a Microsite.

What you'll build​

By the end of this tutorial you'll have a live, on-brand Microsite — a hosted web page that lives outside any single Broadcast. It carries your logo, colors, and fonts, holds richer content than an email can (articles, images, video, a survey), and has a shareable URL you can link from your Editions, from SMS, or from anywhere else. Think of it as the "read more" destination for a campaign.

Before you begin​

  • An Author account with permission to create Microsites (confirm the exact permission in your account).
  • Your brand assets ready: logo, hex color values, and preferred fonts.
  • The content you want to publish — headings, body copy, and any images or video links.
  • Optional: a survey or other interactive block you'd like to embed.

Steps​

  1. Create a new Microsite from the Microsites area and give it a clear internal name so teammates can find it later.
  2. Choose a starting layout or template. Pick one close to the structure you want (hero, article list, single long-form page) to save formatting time.
  3. Apply your branding. Set the logo, colors, and fonts once at the Microsite level so every section stays consistent (confirm the exact steps in your account).
  4. Add and arrange content blocks — text, images, buttons, and video. Keep headings short and put the most important message near the top.
  5. Add interactive content if you need it, such as an embedded survey. See Surveys for authoring details.
  6. Personalize where it helps. Insert personalization tags so returning subscribers see relevant details.
  7. Preview on desktop and mobile, then test every link and button.
  8. Publish. Copy the resulting shareable URL and link to it from your Edition before you Broadcast.

Next steps​

Canonical terms: Author, Edition, Folder (Project Folder), Broadcast. See the Glossary.