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View per-recipient engagement

Aggregate open and click rates tell you how a Broadcast performed overall. Per-subscriber engagement goes one level deeper: it shows you which individual subscribers opened, which ones clicked, and what they clicked — so you can build a follow-up list of your most engaged contacts.

Before you begin​

  • The Edition must already have been sent as a Broadcast; engagement data only exists once messages are delivered.
  • Allow a little time after the send for opens and clicks to register — engagement continues to accrue as subscribers interact.
  • You'll need reporting access for the Folder that contains the Broadcast. (Confirm the exact steps in your account.)

Steps​

  1. Open the reports area and locate the Broadcast whose engagement you want to review.
  2. Open its report, then switch to the per-subscriber (recipient-level) view rather than the summary totals.
  3. Filter to the behavior you care about — for example, subscribers who opened, or subscribers who clicked a specific link.
  4. Sort by activity (such as number of clicks or last-open time) to surface your most engaged contacts first.
  5. Optionally export the filtered list so you can act on it — for example, seed a follow-up Broadcast or hand it to another team. (Confirm the exact export options in your account.)

Result​

You can see, for each subscriber, whether they opened and what they clicked, and you have a filtered, sortable list of engaged contacts ready to follow up with.

Canonical terms: Author, Edition, Folder (Project Folder), Broadcast. See the Glossary.