UTM Parameter Reference
UTM parameters are name/value pairs appended to the links in an Edition so your web analytics tool can attribute the visit and any downstream conversions to a specific Broadcast. This page lists the analytics tag fields you can set and the merge values you can insert into them. When a subscriber clicks a tracked link, the platform adds these parameters to the destination URL before the redirect. (Confirm which parameters are enabled and their exact defaults in your account.)
Reference
| Field | Purpose | Typical example value | Merge value you can insert |
|---|---|---|---|
utm_source | Identifies where the traffic comes from | newsletter | Static text, or a per-Broadcast value |
utm_medium | Identifies the channel | email | Static text (commonly email or sms) |
utm_campaign | Groups traffic for one initiative | 2026-q3-product-update | Edition name or a campaign code |
utm_content | Distinguishes links within one Edition | header-cta | Link label or position |
utm_term | Optional keyword/segment tag | enterprise | Segment or audience name |
Representative merge values that resolve at send time:
| Merge value | Resolves to | Example output |
|---|---|---|
{{edition_name}} | The Edition's name | July%20Product%20Update |
{{broadcast_id}} | The unique ID of the Broadcast | 48213 |
{{subscriber_id}} | The subscriber's ID | a1b2c3 |
{{send_date}} | The Broadcast send date | 2026-07-02 |
Field and merge-value names above are placeholders — verify the exact tokens available in your account.
Notes
- Values are URL-encoded automatically, so spaces and special characters become percent-encoded (for example, a space becomes
%20). Do not pre-encode values yourself. - Set parameters once at the Edition or account level so every tracked link stays consistent; avoid hand-editing them on individual links.
- Personalization tokens used inside a UTM value follow the same syntax as elsewhere in an Edition — see the personalization reference for the full token list.
- If a link already contains its own query string, the parameters are appended rather than overwritten.
- UTM parameters describe traffic to your analytics tool; open and click totals inside the platform are tracked separately.
Related
Canonical terms: Author, Edition, Folder (Project Folder), Broadcast. See the Glossary.