Tracking and Links

Tracking and Links is where you control what happens to the links in your Editions: whether clicks are counted, how link addresses look to subscribers, and how clicks flow into your analytics. Turn to this section when you are preparing a Broadcast and want reliable click data, branded redirects, or tidy short links.

What you can do here

• Turn click tracking on or off for a Broadcast, or exclude specific links (such as unsubscribe or legal links).
• Add UTM tags to links manually, or apply them automatically to every link in an Edition.
• Use your own domain for tracked redirects with a branded link domain.
• Shorten tracked links, which is especially useful for SMS messages.
• View link performance to see which links were clicked and by whom.
• Troubleshoot common issues like uncounted clicks, an unverified domain, or missing UTM tags.

Start here

1. How Tracked Links Work — understand how clicks are counted before you change anything.
2. Turn Link Tracking On or Off for a Broadcast — the main switch for click tracking.
3. Add UTM Tags to a Link — send click data into your web analytics.
4. Set Up a Branded Link Domain — show your own brand in tracked links.
5. View Link Performance — read the results after a Broadcast goes out.

In this section

• Troubleshooting Link Tracking — Resolve common issues such as links not being counted, a domain not verifying, or missing UTM tags.

Concept

• How Tracked Links Work — Explains how the platform rewrites links to a redirect so clicks can be counted and attributed to each recipient.

How To

• Turn Link Tracking On or Off for a Broadcast — Enable or disable click tracking for the links in an Edition before it is sent.
• Exclude a Specific Link from Tracking — Keep a chosen link untracked (for example, an unsubscribe or legal link) while tracking the rest.
• Add UTM Tags to a Link — Attach source, medium, and campaign tags to a link so clicks appear in your web analytics.
• Apply UTM Tags Automatically to Every Link — Set default analytics tags that are added to all links in an Edition without editing each one.
• Set Up a Branded Link Domain — Use your own domain for tracked link redirects so recipients see your brand instead of a generic address.
• Create a Short Link — Shorten a tracked link so it takes less space, which is especially useful in SMS messages.
• Track Links in an SMS Message — Turn on click tracking and shortening for links sent in an SMS Broadcast.
• View Link Performance — See which links were clicked and by whom, and jump to the full click reports.

Reference

• UTM Parameter Reference — Lists the supported analytics tag fields and the merge values you can insert into them.
• Branded Link Domain DNS Records — Reference of the DNS records needed to verify and activate a branded link domain.

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Author = the user; Edition = an email an Author builds; Folder (Project Folder) = where Editions are organized; Broadcast = an Edition that is sent out; recipient = subscriber.