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Add UTM Tags to a Link

Attach source, medium, and campaign tags to a link so clicks appear in your web analytics. UTM tags are extra parameters added to the end of a destination URL. When a subscriber clicks, those parameters travel with them to your website, where your analytics tool reads them and files the visit under the source, medium, and campaign you named.

Before you begin​

  • Confirm the destination page belongs to a site where your analytics tool (for example, Google Analytics) is installed and running.
  • Agree on a naming convention with your team so tags stay consistent across Broadcasts — lowercase, no spaces, and stable values you can filter on later.
  • Decide the five standard parameters you will use: utm_source, utm_medium, utm_campaign, and optionally utm_term and utm_content.

Steps​

  1. Open your Edition and select the link you want to tag.
  2. In the link's destination field, add the UTM parameters to the end of the URL. Start with ?, then join each parameter with &. (confirm the exact link-editing steps in your account.)
  3. Use consistent values, for example: https://example.com/landing?utm_source=newsletter&utm_medium=email&utm_campaign=summer_sale.
  4. Keep utm_medium=email on every email link so web analytics groups all email traffic together.
  5. Repeat for other tracked links, changing utm_content to tell similar links apart (for example, header_button vs footer_link).
  6. Send a test to yourself, click the link, and confirm the parameters are still present in the browser address bar on arrival.

Result​

Clicks on the tagged link now arrive at your website carrying the UTM values. Within your analytics tool, the visit appears under the campaign, source, and medium you set — letting you attribute website traffic, conversions, and revenue back to this Broadcast.

Canonical terms: Author, Edition, Folder (Project Folder), Broadcast. See the Glossary.