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Set Up the Required Email Footer and Mailing Address

Every commercial Broadcast must include a valid physical postal address and a working unsubscribe link. This is a legal requirement (CAN-SPAM in the US, CASL in Canada, and similar elsewhere) — get it right once and it applies to everything you send.

Not legal advice. Confirm the exact requirements for your regions with your legal team.

Before you begin​

  • Your organization's current registered postal address.
  • Decide where the footer is set — typically once at the account/Folder level so it applies to every Edition.

What the law requires (at minimum)​

  • A truthful From name and subject line.
  • A physical postal address (a current street address, PO box, or registered agent address).
  • A clear, working unsubscribe mechanism.
  • Honoring opt-outs promptly (CAN-SPAM: within 10 business days).

Steps​

  1. Open your account/Folder settings and locate the footer / mailing-address fields. (Add product specifics.)
  2. Enter your physical mailing address.
  3. Ensure the footer includes the unsubscribe link token so every recipient can opt out.
  4. (Optional) Add your logo and a short identifying line so recipients recognize you.
  5. Send yourself a test and click the unsubscribe link to confirm it works.

Result​

Every Broadcast now carries your mailing address and a functioning unsubscribe link, and opt-outs are recorded and suppressed automatically.

Canonical terms: Author, Edition, Folder (Project Folder), Broadcast. See the Glossary.