A/B Image Overview
A/B images let you place two or more visuals in the same spot in an Edition and serve them to different subscribers, so you can compare which one performs best. Reach for this when you want to test creative choices (a hero photo, a banner, a call-to-action graphic) inside a Broadcast instead of guessing.
What you can do here
- Add an A/B image block to an Edition and supply two or more image variants.
- Control how variants are split across subscribers so each gets a fair share.
- Swap or update variants before the Edition is sent as a Broadcast.
- Compare how each variant performed once the Broadcast has gone out.
- Pick a winning image to reuse in future Editions.
Start here
- Learn what A/B images are and when to use them (this overview).
- Add your first A/B image to an Edition.
- Review results after your Broadcast and choose a winner.
Canonical terms: Author, Edition, Folder (Project Folder), Broadcast. See the Glossary.