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QR Code Overview

Add a scannable QR code to an Edition so a subscriber can move from the email they are reading to a link on another device — for example, opening a landing page, microsite, or offer on their phone. Reach for this when the action is easier to finish elsewhere than in the inbox.

What you can do here​

  • Insert a QR code into an Edition that points to any link you choose.
  • Give subscribers a fast bridge from a desktop or printed email to their mobile device.
  • Send recipients to a landing page, microsite, form, or promotional offer.
  • Style and place the code so it fits the layout of your Broadcast.
  • Track scans as part of the Edition's reporting to see how the code performed.

Start here​

QR codes are configured directly on the block you add to an Edition. Open an Edition in the editor, drop in a QR code element, set its destination link, then send a test Broadcast to confirm the code scans and resolves correctly before going live.

Canonical terms: Author, Edition, Folder (Project Folder), Broadcast. See the Glossary.