Dynamic Content Blocks Overview
Dynamic content blocks let a single Edition show different content to different subscribers based on their profile or audience. Use them when one Broadcast needs to feel personal—so each reader sees the message, offer, or imagery most relevant to them—without building and sending separate Editions.
What you can do here
- Define audience rules that decide which subscribers see which content.
- Author distinct content variations for each audience within one block.
- Set a default (fallback) variation for subscribers who match no rule.
- Add a dynamic content block to an Edition and position it in the layout.
- Reuse one Edition and Broadcast to reach multiple audiences at once.
Start here
In this section
Canonical terms: Author, Edition, Folder (Project Folder), Broadcast. See the Glossary.