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Add a Dynamic Content Block to an Edition

A dynamic content block shows different content to different subscribers in the same Broadcast. You define audience rules (for example, by region, role, or a personalization field), give each rule its own content variation, and set a default for everyone who matches nothing. This lets one Edition feel personal to every subscriber.

Before you begin​

  • Confirm the subscriber data you want to target (such as region, plan, or a custom field) is present on your subscriber records — rules can only match on data the platform already holds.
  • Have your content variations ready: the text, images, or links each audience group should see.
  • Open the Edition where the block will live, and know roughly where in the layout it belongs.

Steps​

  1. In the Edition editor, add a new content block and choose the dynamic (rules-based) block type. (confirm the exact steps in your account)
  2. Create your first audience rule by selecting a subscriber field, a comparison (equals, contains, is not empty, and so on), and a value — for example, Region equals APAC.
  3. Add the content this group should see for that rule. Build it as you would any block: text, images, buttons, and personalization tags.
  4. Add more rules for the other groups you want to reach, each with its own content variation.
  5. Set the default content for subscribers who match none of your rules — never leave this empty.
  6. Order the rules so the most specific match sits above broader ones; the block uses the first rule a subscriber satisfies.
  7. Save the Edition.

Result​

Each subscriber now sees the variation for the first rule they match, or the default if none apply. Send a test or preview as different sample subscribers to confirm each group resolves to the content you expect before you Broadcast.

Canonical terms: Author, Edition, Folder (Project Folder), Broadcast. See the Glossary.